Hi Reader,

Welcome back to my special email-only series: Highly Visible, Highly Booked: Upgrade your stages, increase your leads, and grow your income.

This series is specifically for coaches and consultants, and it’s the kickoff to my upcoming launch of The Visibility Shift. If you want my help increasing your speaking bookings and conversions through high-visibility speaking engagements, join the TVS waitlist here.​

If you’re a coach or consultant, getting booked to speak is only part of the strategy.

You also need to get in front of the right room with a presentation that connects what you teach to the problem your business solves.

Because your speaking engagement may be doing two jobs for you: establishing your expertise and creating qualified leads for your business.

That changes how you should evaluate speaking opportunities.

Let’s say you have a $15,000 consulting offer and you’re invited to teach inside a private community of 50 people.

Before you say yes, I want you to run the opportunity through what I call the ROOM Check:

R: Right people
​Are the people in this audience actually potential buyers, referral partners, or decision-makers who could hire you?

O: Offer alignment
​Does the topic you’ve been asked to speak about naturally connect to the work you sell?

O: Opportunity to continue the conversation
​Can you give the audience a clear next step after your talk? Maybe that means joining your email list, downloading a resource, booking a call, or connecting with you afterward.

M: Money math
​What would need to happen after this engagement for it to make business sense?

That last question becomes especially important when there is little or no speaking fee.

If the private community of 50 people doesn’t pay guest speakers, that doesn’t automatically mean you should take the engagement.

Run the ROOM Check.

If the audience is full of your ideal clients, the topic directly connects to your $15,000 offer, and you have a clear way to continue the relationship afterward, the opportunity may still have real revenue potential.

Two clients from that room would represent $30,000 in business.

But put those same numbers in a room where no one can hire you, and the decision changes.

Even if an organizer offers no speaking fee, you do not have to automatically say yes or no. The ROOM Check helps you decide whether there is actually a business case for being there.

This is also why your presentation matters.

You cannot give a random talk, mention your business for 30 seconds at the end, and expect the room to convert.

Your talk should solve a problem your ideal client already cares about. It should show how you think and give people a reason to continue learning from you after you leave the stage.

For coaches and consultants, the goal is often bigger than collecting speaking fees.

You’re building a speaking strategy that puts you in the right rooms and gives those rooms a clear path back to your business.

That’s a major part of what we work on inside The Visibility Shift: deciding which platforms make sense for your goals, developing topics that position your expertise, and building a plan for what happens after you speak so you can walk into an opportunity knowing exactly how it connects back to your business.

​Join the TVS waitlist here.​

Until next time,

Kimberly

P.S. Prefer private coaching? My 1:1 clients get direct support with their speaking strategy and business goals, and speaking clients also receive access to the TVS curriculum. Apply for 1:1 coaching here.​