Hi Reader,

Welcome back to my special email-only series: Highly Visible, Highly Booked: Upgrade your stages, increase your leads, and grow your income.

This series is specifically for coaches and consultants, and it’s the kickoff to my upcoming launch of The Visibility Shift. If you want my help increasing your speaking bookings and conversions through high-visibility speaking engagements, join the TVS waitlist here.​

Let’s say you are a coach who sells a $12,000 offer for established entrepreneurs who need help building a sales process.

Then you get booked to speak about confidence.

Could it be a great talk? Absolutely.

Could the audience love it? Probably.

But you have created a conversion problem.

The thing you are known for on stage and the thing you want people to pay you for afterward are too far apart.

If you want speaking to generate leads for your business, your presentation should make it easier for the audience to understand why they would hire you.

That does not mean your keynote or workshop becomes a 45-minute commercial. (Because that’s the fastest way to not get re-booked or hired!)

It means the problem you teach on stage should sit close enough to the problem your paid offer solves that the next step makes sense.

This is why I care so much about speaker positioning.

At the beginning, you may be working from your expertise and your target buyer. As your positioning gets stronger, you should begin owning a specific buyer problem. Eventually, you want to become known for a specific point of view around that problem.

Now your speaking starts doing some of the selling before you ever mention an offer.

The audience hears you teach and understands what you know. They hear your perspective and begin to understand how you think. They see themselves in the problem you are describing.

And when you give them a way to continue working with you, it makes sense because you have spent the presentation establishing why your work matters.

This is also why I do not recommend creating talks simply because you think a topic will get accepted.

A booking that has no connection to the business you want can give you visibility without moving the business forward.

I call this the Conversion Chain: audience → problem → offer → next step.

Your audience should care about the problem you teach. That problem should connect naturally to the offer you sell, and your next step should make it easy for the right people to continue with you.

Even if you have several topics you could teach, they do not all need to be part of your lead-generation strategy. The question is whether this particular talk connects to what you want the audience to do next.

When those pieces make sense together, conversion becomes much easier.

Inside The Visibility Shift, this is the kind of work we do before you start chasing stages. I want your speaking strategy connected to the revenue model you actually want so you can make the transition from presentation to paid offer feel natural instead of bolting a sales pitch onto the end.

​Join the TVS waitlist here.​

Until next time,

Kimberly

P.S. Want more direct support? My 1:1 coaching gives you private support across speaking and business, plus access to the TVS curriculum for speaking clients. Apply to work with me here.​