Hi Reader,

Welcome back to my special email-only series: Highly Visible, Highly Booked: Upgrade your stages, increase your leads, and grow your income.

This series is specifically for coaches and consultants, and it’s the kickoff to my upcoming launch of The Visibility Shift. If you want my help increasing your speaking bookings and conversions through high-visibility speaking engagements, join the TVS waitlist here.​

I want the 2,000-person stage for you.

I want the big conference. The beautiful photos. The speaker badge with your name on it.

But I also want you to know exactly who is sitting in that room.

Because if you are a coach or consultant, the number I care about is how many of those 2,000 people could actually become clients, refer you, or bring you into their organization.

Maybe it’s 500 people.

Maybe it’s 50.

Maybe it’s 25.

That is your real visibility number.

Here’s the framework I want you to use. I call it the Visibility Filter: start with the total audience, then identify how many people in that room could realistically buy from you, refer you, or bring you into their organization.

That second number tells you how relevant the stage is to your business.

And right now, visibility is one of the biggest problems I see coaches and consultants trying to solve.

You may be:

• Creating content every week, but the people you want to hire you still don’t know who you are.
• Getting most of your business through referrals, so you’re waiting for someone else to mention your name.
• Known by your current network, but struggling to get outside of the same circle of people.
• Spending hours on LinkedIn, Instagram, or your newsletter trying to build the kind of authority that someone can experience in one strong speaking engagement.

That last one is a big reason I care so much about speaking.

You can spend months publishing content hoping the right person eventually sees enough of it to understand your expertise.

Or you can spend 30 or 60 minutes in front of a room filled with people you want to know you.

They hear how you think. They experience how you teach. They get to see your expertise in real time.

And even if you do not have a huge following online, one well-matched room can put you in front of hundreds of people who actually need what you do.

Now, I am not telling you to stop wanting the big stage. I want you to get highly visible. I just want you to become highly visible in your room.

Suppose you sell leadership consulting to HR executives.

A 2,000-person entrepreneurship conference may have 50 HR leaders in attendance who could be a fit for your work. That could still be a great opportunity.

But now imagine another conference with 800 attendees where 400 of them work in HR, talent, or leadership development.

That room may matter much more to your business.

The question changes from:

How many people will be there?

to:

How many of my people will be there?

That is how I want you evaluating high-visibility speaking opportunities.

Look at who attends. Look at what they buy.

Look at whether the people in that audience have a reason to care about the problem you solve and whether being known in that room could create the kind of business you want.

Because a big room with your ideal clients is exactly what I want for you.

And if you can become the person 500 ideal buyers hear from at the same time?

Now we’re talking.

Inside The Visibility Shift, I teach coaches and consultants how to identify the stages that put them in front of the people they need to become known by, then build a speaking strategy around those opportunities so you can spend less time trying to be visible everywhere and more time getting known by the people who can actually move your business forward.

​Join the TVS waitlist here.​

Until next time,

Kimberly

P.S. Want me in your corner privately? In 1:1 coaching, we can work on your speaking strategy, offers, positioning, and business. If speaking is part of our work together, you’ll also get access to the TVS curriculum. Apply here.​